The Challenge
Sustainability tracking in global supply chains is complex. Brands struggle to gather real-time data from farmers, manufacturers, and other stakeholders due to fragmented communication, regional disparities, and a lack of standardized data collection methods.
Solution
We built a two-part AI-powered solution that seamlessly connected all supply chain stakeholders, ensuring transparency and accessibility at every level.
To eliminate onboarding friction, we leveraged WhatsApp, a platform already familiar to farmers. Our AI-driven system enabled seamless data collection without introducing new technology hurdles. The key capabilities included:
- Multilingual communication – Supporting Arabic, Spanish, Marathi, Turkish, and more to overcome language barriers.
- Real-time data capture – Farmers could report emissions, energy use, chemical usage, water consumption, and social factors directly through WhatsApp.
- Friction-less adoption – No need for complex training or new apps, ensuring high engagement and participation.
Beyond farmer engagement, we built a platform that integrated real-time farm-level data into a single ecosystem. This enabled:
- End-to-end supply chain visibility – Brands could trace sustainability impacts across their entire network.
- Stakeholder collaboration – Manufacturers, suppliers, and brands could interact with real-time sustainability insights.
- Data-driven decision-making – Live sustainability metrics empowered brands to take proactive action on compliance, ESG goals, and reporting.
Our AI-powered platform transformed sustainability tracking from a compliance-driven task into an ongoing, data-rich engagement.
- Real-time visibility – Brands now have a clear view of sustainability impacts across emissions, energy, chemicals, water, and social metrics.
- Improved efficiency – Streamlined data flow reduced delays and inaccuracies, making sustainability reporting faster and more reliable.
- Seamless adoption – By integrating with WhatsApp, we eliminated onboarding friction and increased participation from farmers and suppliers.
Scalable framework – The platform is designed to expand across more regions, industries, and sustainability use cases.
Tech Stack
OpenAI, Glide, WhatsApp Cloud, Make.com